Our market leadership is the result of continuous investments geared towards the research into new products and total customer satisfaction, combined with an innovative approach that has often taken the company one step ahead of its peers:

1943. At a time when rice was still being sold loose, Riso Gallo was the first to market packets with a brand name.

1950. The market was opened up to include central and southern Italy.

1970. Through the Chicchiricchi campaign on "Carosello" - a nightly TV advertising feature - a renowned series of TV campaigns was launched (Chicchiricchi is a play on words meaning both Cock-a-doodle-doo and Rich Grains).

1978. Riso Gallo was the first to perceive the potential of parboiled rice (a steam treatment that prevents overcooking while retaining the product's nutritional principles) in Italy, expanding a sector, which is still growing.

1982. Launch of "Blond Integro", the first parboiled brown rice in Italy, requiring only 18 minutes' cooking.

1987. Launch of “5 Minutes”, the quick-cook rice.

1990. Launch of the “Grandi Risi dal Mondo” (Rices of the World) range, five exotic varieties of rice.

1992. “Blond Insalate di riso” is launched creating a new market sector: rice for salads.

1993. Riso Gallo was the first company in the sector to set up a Customer Service department.

1995. Launch of the Special Selection for Risotto and Soups range, a new product on the white rice market.

1996. Creation of the Riso Gallo "Chicchi Conditi" (Flavoured Grains) range, a worldwide novelty currently known as “Risotto pronto”.

1998. Launch of “Selezione Pregiata del Pavese”, including the best Pavia rice varieties: Arborio, Carnaroli and Vialone Nano.

1999. Complete overhaul of the “Risotto Pronto” range, adding 2 new flavours: “Pumpkin” and “Provola and sparkling wine”.

2000. Launch of “Risottate”, a new product with large grains which takes 7 minutes to cook in the pan.

Launch of “Riso&Grano” (Rice&Wheat) and “3 Cereals”, a balanced blend of rice and cereals.

2001. Launch of “Arborio” and “Parboiled” Organic Rice, to meet the needs of those who have opted for completely natural food.

2002. Launch of the new “Risotto Pronto” recipes with the finest selection of ingredients: “Porcini mushrooms”, “Peppers”, “Beans and Bacon” and “Sun-dried tomatoes”.

2003. The quality of “Risotto Pronto” is further improved by removing the added monosodium glutamate and enriching the “Asparagus” and “Pumpkin” recipes.